Neural Network-based active learning (NAL) is a cost-effective data selection technique that utilizes neural networks to select and train on a small subset of samples. While existing work successfully develops various effective or theory-justified NAL algorithms, the understanding of the two commonly used query criteria of NAL: uncertainty-based and diversity-based, remains in its infancy. In this work, we try to move one step forward by offering a unified explanation for the success of both query criteria-based NAL from a feature learning perspective. We provably show that both uncertainty-based and diversity-based NAL are inherently amenable to one and the same principle, i.e., striving to prioritize samples that contain yet-to-be-learned features. We further prove that this shared principle is the key to their success-achieve small test error within a small labeled set. Contrastingly, the strategy-free passive learning exhibits a large test error due to the inadequate learning of yet-to-be-learned features, necessitating resort to a significantly larger label complexity for a sufficient test error reduction. Experimental results validate our findings.